Profile of Smartphone Users in the Philippines [INFOGRAPHIC]

Despite being a third world country, the Philippines ranks as one of the top 20 countries with the highest number of Internet users based on the latest report by Internet World Stats.

Previously known as the text-messaging capital of the world, it is now considered as the most social nation according to Opera Software, developers of the Opera web browser. Based on their research, mobile internet users in the Philippines have the highest social-media activity in the world.

With the expansion of Internet infrastructure, as well as the surge of new and cheaper mobile devices in the Philippines, the Filipinos are spending even more time on their smartphones. Did you know that the Philippines is now the third-largest and fastest-growing market for smartphones in Southeast Asia?

If you would like to know who these users are and their smartphone habits, check out the infographic below prepared by PawnHero, an online pawnshop based in the Philippines.

philippines smartphone users profile


  • 3 in 10 Filipinos own a smartphone
  • 40 million active social media users
  • Majority of smartphone users use Android

3 in 10 Filipinos own a smartphone – These devices are used for communication (calls, texts, chats, etc.), browsing the Internet (especially for those who can’t afford to own a desktop or laptop computer), etc. so nowadays, smartphones are becoming a necessity instead of a luxury. I believe this number will soon change (increase) especially with the introduction of cheaper smartphones. I know for a fact that some Filipinos even own and carry with them multiple smartphones.

40 million active social media users – The current population of the Philippines is 102,499,757 as of Wednesday, August 31, 2016, based on the latest United Nations estimates according to the Worldometers website. This means that almost half of the population are active social media users.

Majority of smartphone users use Android – This is not surprising because Android devices are generally cheaper compared to iOS devices. There are a lot of good smartphones that are available for less than P5,000 (roughly $100 US).

What do you guys think of this Profile of Smartphone Users in the Philippines infographic? Which stat/s do you find the most interesting or least surprising? Please share your thoughts by leaving a comment below.

[Source: PawnHero]

This post may contain affiliate links that allow us to earn commissions at no additional cost to you. We are reader-supported so when you buy through the affiliate links, you are also helping or supporting us. 

1 Comment

  1. Hi Jaypee, do you have facts about smartphone users population per region here in Philippines? Especially NCR, Calabarzon, Metro Cebu and Metro Davao? Thanks.

Leave a Reply

Your email address will not be published. Required fields are marked *