Link building plays a big role in the SEO field since it requires a lot of skills to understand what it’s about.
For starters, link building is about gaining links that are relevant to your webpage. The possibility is endless since there are different available resources online.
Its main purpose is to increase the rank of the page you’re link building for. The combination of attaching high-quality links and valuable content on your page will help achieve this goal.
In short, if you want more people to discover your website, these rules will do the trick.
In this post, I’ll be sharing with you a few rules of organic link building that you should know.
1. Consider Relevancy of Link to the Site
As the website owner, you have to maintain what’s going in and what’s going out on your website. What you think will be beneficial for your page and your audience as a whole.
Inserting irrelevant links to a certain topic or post can be confusing.
Imagine you’re going for a quick search online and having limited time for access. And then you saw a link to the website that you think might help. Some website’s information isn’t always enough. Thus, making you refer to other sources linked on the website, but then, it isn’t what you’re looking for.
Time and effort wasted may have a negative impact on your side. So you have to be tough on this since it’s like the very foundation of link building.
2. Produce Fresh and Original Content
Honestly, being unique is very challenging. In the past years, most people only referred to books, newspapers, and magazines as their only source. Unlike today, information can be in any platform possible.
As the saying goes, “Content is King“.
It is quoted here that the content is very important. It should be one of the first things to be considered. Why?
People on the internet rely on different websites for information. Offering something new to your audience might develop a sense of dependency and loyalty to your page. So if this goes on, your website may receive a lot of search and visitation traffic. It may also help climb your way up on search rankings. Isn’t this the dream?
Yes. So why settle for boring and useless content when you can provide something better right?
3. Effective Link Baiting
After providing a well-written and high-quality content for your audience, this is when link baiting comes in. It relies heavily on two things.
The first one depends on your knowledge. A good example to share your knowledge on is guest blogging. Here, you have a chance to share your content online for everyone to see. Also getting high-quality related links on your website will make you a potentially good website in the SEO field to take a chance on.
Another one depends on the way you present your content. Usually, content alone works. But have you thought of combining it with good writing skills? I know it’s not only me who gets bored reading stuff online with a lengthy post. It makes reading harder considering the fact that reading is not that exciting nowadays. So why make it more complicated right?
The key to a successful link baiting is on how you capture your audience’s interests and needs. Getting links will be a piece of cake for sure.
4. Consider Engaging Email Outreach
Email outreach is a technique used to promote and strengthen one’s brand. It may look like a challenge to many but with the right content and right website, it could result in a variety of benefits.
If it’s too hard for you to find potential, don’t worry. There’s no specific strategy for this approach. As quoted by Linkdoctor.io, every client and website is different. So it’s advisable to study your target market carefully, test your strengths and weaknesses, and keep an eye on your possible competitors to be always one step ahead of them.
But choosing the right website is very important. Reaching out to prospects with moderate to high SEO rankings will have a great impact on your brand if ever they agreed to work with you. A reputable source means reputable content, and reputable content leads to more opportunities.
Don’t let any chances slip away. You could also take a chance on websites with low SEO rankings. See to it that the website is well thought of and not for the sake of putting up your own website for money. In short, consider a client who cares for its people and its product.
5. Understanding Content Marketing
Content can be seen everywhere. From social media websites, music platforms, and many more. Competing for the attention of your target client is a lot of work.
For example, you’re selling an item online and someone inquires about it. Then the customer asked if you have this specific color, if not, he/she won’t be taking it. So you try to educate them and convince them to have an open mind to buying that product.
The same goes for content marketing if the prospect says no, you can use your negotiating abilities to make it the other way around. A simple trick that is very effective until today.
Building a relationship with your client and your target audience to make them rely on your brand is the goal. Online exposure from this list of platforms can be of great help.
- Question and Answer Contributions
- Youtube Video Marketing
- Social Media Promotion
- Related Blog Commenting
But you know sometimes it’s just about setting the proper tone and enough persuasion on your part because we’re all humans, we adopt in whatever environment and situation there is. There’s no harm in trying.
6. Create Eye-Catching Visualizations
Visual assets such as images, diagrams, infographics, and graphs tend to generate most links. You may ask why?
With a variety of elements to choose from like color, style, and size, the possibility is infinite. This technique sometimes makes it more dependable than text-based content because it is more fun to read and easier to remember.
For example, when you publish a helpful infographic on your site, you might get a link from someone who wants to share that information on their own site. Making your product visible for another set of readers. And maybe in time, if many have referenced to your visuals, it can be a permanent resource for many.
Thus, making it a powerful tool for gaining organic links.
7. Proper Link Positioning
Links provide a portal to resources inside and outside your website. This helps increase the audience’s understanding of a certain topic covered.
Most readers don’t read everything they see online. They only read bits of information they need. So proper link placement, together with proper keywords and relevant body of text surrounding it is best.
The first question that pops in your mind is “Where is the best place to add links?”
The answer is in the body of the article. Which leads you to the next question “Why?”
Let’s say you’re buying drinks from a store, of course, it would be natural that you’ll be getting the drink which is placed in front. Same with link placement, links placed in the upper parts make your links prioritized. It’s because the contents are covered by Google’s search engines from top to bottom.
Making sure that you’ll be in the first few pages of the search results.
8. No-Follow over Do-Follow Links
How do these two links affect your link building?
Let’s first have a quick definition to better understand what these links are.
Do-follow links help you gain higher SEO value while No-follow links don’t.
Is this true? Actually no, and here are a few reasons why.
No-follow links may not provide you an uplifting value from the start but it does bring you a large amount of traffic. Especially when you’re linked with sites having higher DA (Domain Authority), that helps you even more.
Based on the data provided by Google, getting referenced on a competitive site tagged as a “do-follow” or “no-follow”, also proved to help you gain SEO value.
The more online exposure you have, the more links you’ll receive. Making it look like you’re a reputable source to be linked to. Getting links crawling at your feet without doing too much effort is the dream.
But also be mindful about Google’s Webmaster Guidelines though, because if you don’t follow these guidelines, your site might get penalized.
9. Quantity vs. Quality of Links
Which do you prefer? Getting many links from sites with a low credit score or getting a few from reputable websites.
Your answer will depend on your priority.
If you want to receive more traffic easily, you’ll go with quantity. If you want to be more careful, you’ll go with quality. But actually, there’s nothing wrong with having a go on both.
Best to do is weigh the situation first before anything else. Look through your answers with these questions: “Is this link good for my site?” or “Would my audience benefit from this?”
If most of your answers are a yes, then you should definitely consider it.
10. Observe Website Consistency
Another technique for easy link building is consistency. It is important that you give your audience the best experience through your website.
Think of it like this: You’re about to continue the unfinished painting you did last week. You found your painting materials and went on with it. You didn’t have a hard time finding what you need because you know where it’s placed.
The same thing with this last rule. You must keep your tabs, clickable options, and contents on the same spot you placed them. Making it easier for users to be familiarized with your website and get the hang of it.
I’m not saying you can’t change the things you once made for your brand. Just make sure that the next changes will be of greater good than your last one.
There’s an infinite combination for link building and I can’t purely guarantee that good results may come in if you followed all these rules. But one thing’s for sure, without links, your content won’t have enough SEO value. Don’t stop improving. Remember, improvement is part of success. So continue on experimenting until you find the right strategy that is fit for you and your brand.
This is a guest contribution by Daniel Martin who loves building winning content teams. Over the past few years, he has built high-performance teams that had produced engaging content enjoyed by millions of users. After working in the Aviation industry for 9 years, today, Dani applies his international team-building experience in LinkDoctor in solving his client’s problems. Dani also enjoys photography and playing the carrom board. You can follow him on Facebook, LinkedIn or Twitter.