If you practice or familiar with search engine optimization or SEO, then you would know that maintaining a website’s search rankings can be a very difficult and time consuming task. Some companies or individuals even hire SEO experts to help them with this particular area.

Whenever Google rolls out an update to their search engine algorithm, many webmasters, bloggers and online business owners end up having to fix or tweak their website to make sure it won’t drop from Google’s search rankings. I experienced this myself when I was offline (hiatus mode) a few months back and Google rolled out a couple updates – Panda and Penguin (if I’m not mistaken). Since I wasn’t active online, I wasn’t aware of the updates and I wasn’t able to make the necessary changes and tweaks to keep my search rankings.

To help users such as myself keep up with the Google updates and make search engine optimization easier, the folks at Backlinko and Single Grain compiled 200 ranking factors that Google use in determining the rank of websites in its search results into a single, colorful and detailed infographic.

This infographic is heavy, not only with information but also in file size that’s why I had to cut it into several sections to make sure it loads faster.

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[click here to view a larger version of the infographic]

Btw, all information contained in this infographic were gathered from different sources such as SEO blogs and Google’s top expert on search engine optimization and web spam – Matt Cutts. Also, please take note that the factors listed here are not official and are only the best information available on how Google ranks pages and websites.

Whether you’re a webmaster, blogger or online business owner, it helps to familiarize yourself with the information provided above. This infographic can also be a valuable resource for anyone who works in the SEO industry or someone who wants to learn more about SEO. If you find this useful and informative, make sure you share it with your friends and colleagues.

[via Entrepreneur]


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Owner and editor of JaypeeOnline. Self-proclaimed geek. New media writer and consultant. WordPress advocate. Loves blogging, gadgets, video games and sports. You can follow him on Facebook or Twitter.

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