Late last year, rumors surfaced regarding Yahoo shutting down its blogger community social network – MyBlogLog. I guess its no longer a rumor as I received an email today from Yahoo! officially announcing the discontinuation of its MyBlogLog service.
MyBlogLog was a social network for the blogging community that showed great potential. This service provided publishers, developers and bloggers access to very relevant information – personal, demographic, taste and activity data of a website’s readers. Unfortunately, things went south after Yahoo! acquired MyBlogLog and neglected it.
Here’s the email sent by Yahoo!:
Dear MyBlogLog Customer,
You have been identified as a customer of Yahoo! MyBlogLog. We will officially discontinue Yahoo! MyBlogLog effective May 24, 2011. Your agreement with Yahoo!, to the extent that it applies to the Yahoo! MyBlogLog, will terminate on May 24, 2011.
After May 24, 2011 your credit card will no longer be charged for premium services on MyBlogLog. We will refund you the unused portion of your subscription, if any. The refund will appear as a credit via the billing method we have on file for you. To make sure that your billing information is correct and up to date, visit https://billing.yahoo.com.
If you have questions about these changes, please visit the Yahoo! MyBlogLog help pages.
We thank you for being a customer on Yahoo! MyBlogLog.
The Yahoo! My BlogLog Team
This is sad news but it surely doesn’t come as a surprise, as the popularity and interest for MyBlogLog has waned the past couple of years and also considering Yahoo!’s reputation with its acquisitions. As ReadWriteWeb mentions in this post, MyBlogLog could’ve been even bigger than Delicious. Too bad that something with so much potential would end up like this. I’m sure the folks who created MyBlogLog, if they can only turn back time wouldn’t sell it to Yahoo!.
I joined MyblogLog back in January of 2007 and I can say that I really liked it and found the service very useful. I had the MBL widget here on JaypeeOnline up until about two months ago when I replaced it with the NetworkedBlogs widget. I took down the MBL widget because it was no longer useful. It didn’t bring in that much traffic and data like it used to as there are only a few people left using the service.
Anyone else who’s using MyBlogLog? What do you think of how Yahoo officially discontinues MyBlogLog? What alternative service are you going to use once it gets discontinued? Please share your thoughts.