There’s been a rapid growth in generic top-level domains (gTLDs) the past few years. The availability of niche gTLDs or domain extensions have allowed companies to improve and promote their brand identity online through a custom website URL. For example, CNN could secure the cnn.news domain extension or Gibson may acquire gibson.guitars and Starbucks could get the name starbucks.coffee.
One of the most recently released gTLD (generic top-level domain) is the .tech domain extension. It was released to the public yesterday and could be purchased from several popular domain registrars. Several months prior to the public release, interested parties were able to reserve and secure their choice .tech domain to prevent having somebody else registering it. But to do so, they’d have to shell out thousands of dollars. Those who have trademarked brands or names have nothing to worry about though because there are trademark laws that legally help them to secure it and keep others from acquiring it before they do. Now that it’s open to the public, you may purchase a .tech domain extension for as low as $30.
One of the blogs that I know of who has acquired a .tech domain is popular technology blog Yugatech. If you type in “yuga.tech” on your web browser, it will redirect you to their existing web URL – yugatech.com. I also purchased a .tech domain myself which I plan to use or probably sell in the future.
Many tech companies and tech-related blogs/websites have already registered their .tech domain extension and set it up with a new website, while others have just redirected it to their existing web address or simply have a parked domain with “coming soon” pages.
Anyone else recently acquired or plan to get a .tech domain extension? If you already have one, did you set up a new website for it, or did you just redirect it to your old web URL or just parked the domain? What are new generic top-level domains would you like to see added in the near future? Please share your thoughts by leaving a comment below.
[image source: flickr.com/photos/itupictures/]