Hangzhou, China and Barcelona, Spain – (April 26, 2023) – NetEase, Inc. (NASDAQ: NTES, HKEX: 9999), a leading internet and game services provider, has announced the establishment of a new game studio called Anchor Point Studios as part of its games division NetEase Games.
Anchor Point Studios is founded by Paul Ehreth, a game director and designer with more than 20 years of experience building games for PC and console. Paul has worked on titles such as Control and Halo and is joined by a talented team, including head of operations Pere Torrents and other colleagues with decades of combined experience in the industry and whose past work includes games such as Halo, Ghost of Tsushima, Red Dead Redemption 2, and The Division.
Anchor Point Studios is dedicated to developing action-adventure games for console and PC that push the boundaries of entertainment and bring elements of surprise into the gameplay. While its main hub will be in Spain, the studio will be hiring up to 100 people across Europe and North America, seeking developers, technical artists, and designers to work in its offices, remotely, or in a hybrid capacity.
“We’re so excited to officially drop our anchor in Barcelona, the hometown of my great-grandparents, and start building a strong team for our journey of exploration together with NetEase Games. Our studio’s motto is ‘Per Aspera, Ad Astra’ (‘through hardships, to the stars’) because we want to build an adventure that will stay fresh and provide a unique experience that will surprise and delight people each time they play, and I want us to acknowledge the challenges we are setting out to face. We’re grateful to NetEase Games for giving us the creative freedom and resources to build this interconnected world that will expand beyond games and reach into other mediums as well,” says Paul Ehreth, founder of Anchor Point Studios.
“When we met Paul, we immediately realized he had the passion to create truly magical worlds, with experiences that are surprising and offer something new every single time they are played. At NetEase Games, we believe in giving creators the ability to build games of lasting quality that will be played for many years to come. We know Anchor Point Studios is reaching for the stars and we’ll make every effort to help them get there,” says Simon Zhu, president of global investments and partnerships, at NetEase Games.
Learn more about Anchor Point Studios at https://www.anchor-point.com/ and follow them on social media.
About NetEase, Inc.
As a leading internet technology company based in China, NetEase, Inc. (NASDAQ: NTES and HKEX:9999, “NetEase”) provides premium online services centered around content creation. With extensive offerings across its expanding gaming ecosystem, the Company develops and operates some of China’s most popular and longest-running mobile and PC games. Powered by industry-leading in-house R&D capabilities in China and globally, NetEase creates superior gaming experiences, inspires players, and passionately delivers value for its thriving community worldwide. By infusing play with culture and education with technology, NetEase transforms gaming into a meaningful vehicle to build a more entertaining and enlightened world.
Beyond games, NetEase service offerings include its majority-controlled subsidiaries Youdao (NYSE: DAO), China’s leading technology-focused intelligent learning company, and Cloud Music (HKEX: 9899), China’s leading online music content community, as well as Yanxuan, NetEase’s private label consumer lifestyle brand.
NetEase’s ESG initiatives are among the best in the global media and entertainment industry, earning it a distinction as one of the S&P Global Industry Movers and an “A” rating from MSCI. For more information, please visit http://ir.netease.com/.
About NetEase Games
NetEase Games, the online games division of NetEase, Inc. (NASDAQ: NTES and HKEX: 9999), is a leading global developer and publisher of video game IP across a variety of genres and platforms. NetEase Games’ development and publishing slate include titles such as Harry Potter: Magic Awakened, Knives Out, and Naraka: Bladepoint, and partnerships with major entertainment brands such as Warner Bros and Mojang AB (a Microsoft subsidiary). NetEase Games also supports the growth and development of its innovative global studios in Canada, Europe, Japan, and the United States. For more information, please visit https://www.neteasegames.com/