I’m sure most of you who are on Twitter are already familiar with Twittad and Magpie, Twitter advertising networks/services that provide Twitter users a way to make money on Twitter. Yesterday, IZEA, the company behind Social Spark and PayPerPost unveiled its newest online money making service called Sponsored Tweets.
What is Sponsored Tweets?
Sponsored Tweets is a Twitter advertising service that matches tweeters with advertisers. It allows marketers to hire both celebrity and long tail twitter users based on categories, keywords and other data. Twitter users tweet out messages on behalf of the advertiser in a transparent and honest fashion. SponsoredTweets.com is a self-service platform.
What makes Sponsored Tweets different from TwitThis and Magpie?
Compared to other Twitter advertising services that were launched before it, Sponsored Tweets is not only well funded but it also learned from the mistakes and weaknesses of its competitors by adapting transparency, ethics and employing the help/services of celebrity Twitter users.
To get a closer view of how it works, I’ve signed up with Sponsored Tweets and this is how the control panel looks like:
As a user, you can set the price/amount you charge per tweet or click, select the ad type, your tweet category (business, entertainment, technology), specify content type (everyone, mature, adults only), define keywords and set up the notification settings. The user can accept or reject offers or opportunities from advertisers. If the user decides to accept a certain offer, the user’s account will be credited within 24 hours after the tweet was sent. Once the account accumulates a minimum of $50, the user can then withdraw the money.
Transparency, Ethics, Disclosure
Disclosure is 100% mandatory. Sponsored Tweets require all advertisers and tweeters to include a disclosure phrase to their tweets. Sponsored Tweets goes an extra step to ensure 100% disclosure by using an automated disclosure engine. Below is a video on how the automated disclosure engine works:
One of Sponsored Tweets’ strategies is to use celebrity tweeters to endorse and use the product. Such celebrities include Kim Kardashian, Playboy Playmates Holly Madison & Kendra Wilkinson, comedian Carrot Top, chef Bethenny Frankel and web celebrities like Chris Pirillo, Neil Patel, Jeremy “Shoemoney” Shoemaker and John Chow just to name a few.
If you ask me, Sponsored Tweets and the likes only work for Tweeters who have a large following and have a certain level of authority on a certain niche. Even if you have a large following and even if you’re a celebrity, not all of your followers will want to click on a link especially if they know that it’s a sponsored tweet.
Although earning extra income would be a nice idea, I’ve stayed away from these type of services from the first time they were introduced. I’ve already deactivated my account on Sponsored Tweets. Like I said earlier, I only signed up for an account just to have a closer look on the system and I have no plans of reactivating it. I’m not saying that this is bad and that you shouldn’t use it or sign up with them. Its just a personal preference of mine and I want it to stay that way.
How about you guys? What do you think of Sponsored Tweets? Would you sell sponsored tweets on your Twitter account? Would you click on a sponsored tweet link? Please share your thoughts.