Are you an active social media user and belong to one or several social networks? Did you know that there are different types of social media personas? Aimia, a global leader in loyalty management recently conducted a survey among Internet users based on two behavioral drivers – Trust & Control and came up with 6 diverse social media personas – No shows, Newcomers, Onlookers, Cliquers, Mix-n-minglers and Sparks.
Here are some details regarding the different social media personas:
Based on the infographic below, which social media persona are you? Do you think that the study and the infographic are more or less accurate in grouping or categorizing social media users?
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