Want to learn why smart social media marketing is a brilliant SEO strategy? Continue reading below.
Social media has experienced a sudden increase over the last few years and has made great strides since its beginnings. Most of us recall the now seemingly obsolete platforms, which we had previously used such as Friendster, Messenger, AOL, Myspace, and MSN.
However, social media has evolved from its humble beginnings and today is regarded as the most powerful tools, which marketers use to push ideas and projects to markets worldwide. LinkedIn, Facebook, and Twitter have grown to be an important part of every marketer’s strategy and are usually the most reliable approaches for a brand to reach an audience.
LOOK INTO THESE 6 WAYS SOCIAL MEDIA IMPACTS SEO:
1. SOCIAL SHARING DRIVES TRAFFIC TO SITES
Posting links to great content can generate comments, shares, and likes. It also encourages users of social media to migrate to official business sites.
Joanna Kenneth, SEO expert and digital marketer at A Plus Digital, claims that engaging with potential customers via social media will help you to keep your brand on top priority. By driving social media traffic back to official sites, you can increase organic search ranking. It lends greater authority to your website in the eyes of search engines.
Constantly share links to site content on suitable social networking websites. Some platforms like LinkedIn, allows you to post long-form content directly.
2. SOCIAL NETWORKING PROFILES RANK WELL IN SEARCH ENGINES
If you type your business name into a search engine, its social media profiles will probably appear together with its official site.
If a business can rank not only its site but its social media profiles also, it will rank well on search engine results page (SERPs) up. This will help companies outrank potential competitors with regards to visibility.
Ensure all relevant social media profiles are active and constantly engaging with audiences. What is essential is focusing on the platforms, which resonate most with your prospects.
3. LOCAL SEO DEPENDS ON SOCIAL MEDIA
Purchased, Google and Ipsos Media, reported 80% of smartphone users carry out mobile searches to find businesses close to them. In other words, geography plays a significant role in UX, and search engines are keeping a close eye.
Social sites like Yelp ensure it is easy for companies to leverage locality. These websites provide a chance to show geographic placement and offer an arena for prospects to discuss the company. When a lot of people review and engage with your business on the internet, the better chance it is search engines will take notice and have you incorporated into local search engine results pages.
Make sure the geographic information for your company is the same across all websites and platforms. Differences in variations in phone numbers, addresses, or other details may result into a lower SERP ranking.
4. EASIER CAPTURING EXTERNAL LINKS WITH SOCIAL MEDIA
External links, as well as the authority of the sites performing the linking, make up the most vital factor for attaining high Google rankings.
You can use social platforms to share and market your content, which increases the possibility of other sites referring and linking back to it.
Create top-quality content to post on social media sites. Those visiting your site are more likely to link content they want to read and also share them.
5. LONG-TERM SUCCESS
Your social media campaign can and will boost your search rankings, as long as you include the following best tactics in mind for long-term success:
- Encourage shares. Your published content should have a high likelihood of shareability, and urge your site visitors to share them. It could earn you more inbound links, more social signals, and more audience members to support you in the long term.
- Filling profiles. This must be your initial step. You can never tell what information might be beneficial, so let each field be completed.
- Engage with influencers. Lastly, go out of your way to find and connect with your influencers. They represent great opportunities to multiply your brand visibility and audience.
- Use social media to promote your content. Content marketing is your best shortcut to better search engine visibility, so maximize it and syndicate each piece of content you create.
6. PROMOTES AUTHORSHIP
Google has mentioned that in the future they plan to incorporate identities into search ranking, and are at present putting much effort to determine just how they are going to achieve that. This implies that particular people, depending on their relevancy to the topic, authority, relevancy, and likely target audience size, will get higher ranking for specific queries.
As the search engines get more complex at fighting organic spam, interpreting search intention, and delivering relevant results, the SEO techniques of yesterday no longer cut it. To know what is credible, popular, and relevant, the search engines are embracing social media, and so too should brands. These 6 strategies are just a small peek into what the future holds for the incorporation of social media for the integration of and search engine optimization.
This is a guest article by Rosa B. who has been specializing in social media marketing and content marketing in the last couple of years. Rosa is also an SEO expert with years of expertise in mobile and web marketing. She has assisted many clients small and large to improve their visibility online.