There are few things in life more rewarding than starting your own business. Having absolute authority and control over an endeavor allows individuals to express their creativity and business acumen. You will spend thousands of hours working on your company. Every element needs to be taken into account—from finding suppliers and crunching numbers, to actually developing your products. But no matter how much care you take on these aspects, all that work can be negated with a bad business name. This is the first thing customers will see when dealing with your company. It’s important you make a good impression.
Here are a few things to consider when trying to name your business.
You’ve come up with the ideal name for your enterprise. It perfectly sums up your company in a creative, intriguing way. That’s great! But you know what they say about great ideas? Someone else has probably already thought of it. This concept absolutely also applies for business names.
You don’t want to have your company share its name with a competitor. And worse yet, depending on the circumstances, you could be in violation of the law if you do this. Check the United States Patent and Trademark Office website to ensure no one else has already taken your name. If the name is available, you will then want to register it for yourself.
A name’s availability isn’t the only thing you should check before pulling the trigger. Your company needs to uphold a professional appearance on all fronts. This of course involves things such as employee behavior and integrity. But it also includes client-facing aspects of the organization. For instance, your website should have a URL that makes sense. It’s also important to check for the availability of business email addresses. Additionally, make sure you choose an email provider that has accounts designed specifically for business purposes.
Search engine optimization (SEO) is one of the best ways to get exposure for your organization. This involves employing the kinds of keywords and key phrases ranking particularly well in Google and other search engines. Smart marketing teams use SEO in order to drive better search results for their brands. Your name should be considered part of this SEO strategy.
About 90 percent of people searching for something won’t go past the first page of results. So it’s critical your business gets on that first page when people search for a related term. It’s good to choose something unusual, but related to your product, because that name will have less competition in search results.
Think about some of the biggest companies in the world: Google, Apple, Facebook. These are all enterprises that provide consumers with unique, valuable products. They also have fantastic names—memorable and meaningful, while also short and sweet. Even if your business isn’t going to be the next Amazon, you can still come up with an impactful name.
Thinking your company’s name is genius doesn’t inherently make it that way. If you’re too caught up in your own ideas, it’s possible that you will have lapses of judgement. This is absolutely not what you want to happen when naming your business. Imagine the potential backlash if you accidentally name your business something offensive. But there are much less dramatic outcomes as well.
As already stated, you want your name to roll off the tongue when people say it. You might know your business like the back of your hand; but that doesn’t make you an expert on what sounds good. Asking for the opinions of other people can lower the chances of you getting a dud for a name. Make sure to ask the opinions of honest people, who won’t just tell you the name is good when they don’t actually believe it.
There are so many things that go into building a business. This can all be a whole lot of wasted effort if you don’t take the time to come up with a good name. Consider these tips when brainstorming for your own company.