While there are a lot of internet marketing changes that occur every year, some things continue to stand at the top. Social media is among those things, and this is especially true for Facebook. Even if the company has been accused of doing shady stuff, it continues to grow and plenty of individuals are spending their free time on the platform. Given its popularity, it should be obvious that those who want to make money on the internet should make better use of Facebook. The tips that start in the next paragraph will do wonders for everyone who is looking to make more money.
Get a Catchy Name
The same rule applies to any business. A recognizable brand will not become that without having a proper title. It might seem like a difficult thing coming up with the perfect name, but you should not take this matter lightly. And while there are plenty of name idea generators on the internet, you will be better off hiring a real person if you cannot think of anything yourself.
It is a pretty simple step, but just as important as any other. Since this is a business, you will need to make sure that the page is as optimized as it can get. Vanity URLs will be easier to find not just on Facebook, but on any other search engine.
While you should start with your profile and banner images, your posts should also have photos that are optimized. Social media is one of the most visual mediums. Therefore, you need to be at your A-game whenever a picture has to appear.
Depending on what kind of business you are, you will need to pick your call-to-action button accordingly. There are plenty of choices available, and it will not take you more than a couple of minutes to select one. Nonetheless, make sure you pick the right one.
Once you have your page up-and-running, you will need to start posting content. There is no correct formula when it comes to posting. However, you should note that a business page should not be anything like a page of an average Facebook user. There is the infamous 70-20-10 rule. 70 percent of the content is original, 20 percent of the content is something that your followers might find interesting, and the remaining 10 percent is for promotional purposes. The more original and varied it is, the easier it will be to grow your page.
Share and Engage as a Page
Oversharing too much of other people’s content will show that you are incapable of coming up with something yourself. However, if you do that once in a while, it will seem natural. Also, leaving a comment here or there as a page might bring more exposure, especially if you can initiate a heated conversation.
Videos are one of the most popular forms of content. Facebook has a live stream feature now, so if you happen to be in a place where something interesting is happening, you might consider going live. Of course, there are not a lot of opportunities for something like that to happen for business, but if something like that ever comes up, go for it.
Facebook stories are one of the most underappreciated features on the platform. If you are wondering whether they should be considered in the first place, the answer is pretty simple. Your goal is to get more engagement with the community, but sharing every simple thing that happened in a post would be too much. However, stories are the perfect fit for this purpose. Still, have doubts? Then read this Facebook stories guide and how they are different from Snapchat and Instagram stories. It will clear everything up.
Just going with the flow will not bring you results in the long run. Page insights exist for a reason and should be utilized. They show which content has the best engagement rate and which of your posts are lacking.
Learning about Facebook ads will take some time, but once you get a better understanding, you will be able to get more than enough. Boosting a post and narrowing down the audience it reaches is not something that you can do on a whim.
So to make a conclusion, if you are looking to make Facebook bring you more profit, every tip mentioned above should be of some help. No matter how big or small your business is.