Yahoo Publisher Network Closes, Refers Customers to Chitika

As a Chitika Publisher, I receive the Chitika newsletter on a regular basis. I was surprised when I opened the latest issue of the newsletter earlier today. It read “Chitika Welcomes Yahoo! YPNO Publishers“. Reading further, I found out that Google Adsense’s counterpart, Yahoo! Publisher Network Online will be shut down at the end of next month, April 30th, 2010. Aside from that, I also found out that Yahoo was referring its publishers and customers to Chitika.

Here’s the complete email that YPNO publishers received from Yahoo!:

Dear Publisher,

Yahoo! continuously evaluates and prioritizes our products and services, in alignment with business goals and our continued commitment to deliver the best consumer and advertiser experiences. After conducting an extensive review of the Yahoo! Publisher Network beta program, we have decided to close the program effective April 30, 2010. We expect to deliver final publisher payments for the month ending April 30, 2010 to publishers no later than May 31, 2010. All publishers eligible for 1099s for the 2010 tax year will have those mailed by January 31, 2011.

Because our content will no longer be delivered to your ad unit spaces after April 30, 2010, we recommend removing all YPN ad code from your pages by that date.

For the opportunity to continue earning revenue, we suggest using Chitika, a leading advertising network that syndicates Yahoo! Content Match and Sponsored Search ads. Chitika has set up a special process for YPNO beta publishers to participate in its platform. Click here for more information.

We thank you for your participation in the Yahoo! Publisher Network beta. If you have any questions regarding this announcement, please contact our Support Team at (866) 785-2636, Monday through Friday from 7:00 a.m. to 5:00 p.m. PDT.


Your Partners at Yahoo!

Chitika has created a special section for current YPNO or Yahoo! Publisher Network Online customers to make the transition easier and provide them the information they need to get started on Chitika. Here’s how the page looks like:

Chitika YPNO Welcome Page

This special section provides YPNO publishers and customers screenshots, testimonials and FAQs that they’ll need would they decide or choose to move to Chitika.

This is good news for Google because this means one less competition for Adsense and its better news for Chitika because YPNO has thousands of publishers and once they move to Chitika, it will make Chitika a bigger advertising network making it attractive to more and bigger advertisers.

Regarding my experience with Chitika. I’ve only been with them for 5 months now but I can tell you without hesitation that the results have been very satisfactory. It is not obtrusive and works very well alongside Google Adsense which is my main revenue source. Actually, I’ve earned more with Chitika in my first few months with them than what I’ve earned in my first year with Adsense. In fact, I already received my fourth check from them earlier today. The only regret I have is not joining Chitika earlier.

If you still haven’t joined or don’t have a Chitika account, I strongly recommend that you try them out. There’s no harm in adding another revenue source to your blog and you definitely have nothing to lose. It works well with Google Adsense and the ads are not obtrusive. Join Chitika now!

Anyone here who’s a publisher on Yahoo! Publisher Network Online? What was your reaction to this development? Have you made the decision as to where to move – Chitika? Google Adsense? or Microsoft Adcenter? To those who are not on YPNO, what can you say about this development? Please share your thoughts.

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  1. @Jhay – Yeah, it seems like Yahoo! is in the business of “closing shop” these days. Another project that might hit the sack is MyBlogLog, still waiting for any developments.

    Chitika will certainly benefit and most certainly get more advertisers on their network from this development . I hope they continue if not, improve their service.

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