Google, via the official Adwords blog has announced the release of Ad Planner’s new features which includes a list of the Top 1,000 most visited websites called the Ad Planner 1000 list. This list was developed to help advertisers using Google Adwords in targetting large websites that display advertisements.
Here’s an excerpt from The Official Adwords blog:
Today, we’re introducing several new features that integrate DoubleClick Ad Planner data with other Google advertising solutions. These features help streamline the process of planning and building online ad campaigns and give you useful data for making more informed media planning decisions.
Ad Planner Top 1,000 Most Visited Sites
One of these new key releases is the Ad Planner 1000 list, a list of the top 1,000 global sites on the web by unique users as measured by Ad Planner. Published monthly, this list details the number of unique visitors, number of page views, and reach for each of the sites included. It’s a great way to quickly reference the most popular sites on the web.
The Ad Planner 1000 list is another step in the evolution of Ad Planner in providing reliable traffic and audience information for websites. In conjunction with it, the Google Content Network just released an Ad Planner 1,000 targeting feature. We hope that the combination of these two features helps provide you with more actionable data to use in your display ad campaigns.
The list displays the following information for each website: rank, site name, category, unique visitors, reach, pageviews and if the website accepts ads or not.
It’s not surprising to see Facebook on the #1 spot and as a WordPress user/advocate, it’s nice to see WordPress.com hit the 12th spot. If you go through the list, you’ll find a number of big-time blogs like The Huffington Post, Engadget, Gizmodo, Mashable and TechCrunch. It’s also interesting to note that there are no adult websites and ad networks on the list which I believe were intentionally excluded from the list by Google.
The Ad Planner 1000 list will be a very useful tool for Google Adwords users, giving them an easier and more convenient way to target and find large-traffic websites that accept ads and at the same time, help them make the most of their Google Adwords coupons.