How Much is Social Data Worth? [Infographic]



Ever wonder how much social data (tweets, photos, videos, status updates, shares, check-ins, connections) is all worth? Backupify, a company that specializes in online backup services recently came up with an idea to quantify the value of social data. They’ve taken public information to find out what kind of social data, which social media network and what social media actions are the most valuable in the world wide web and created this colorful and informative infograph.

Social Data Valued
click here to view full size version

It’s no surprise to see Facebook at the top but it’s interesting to see that a Yelp review has more value than a Facebook share or a tweet on Twitter. Of course these are not real world numbers but just an estimate based on the data that Backupify has gathered. Although the numbers depicted in the infograph doesn’t provide the “real” value of the social data, this infograph gives us an idea on how important and valuable social data is not only to individuals but also to businesses.

This infograph was created and released before Facebook acquired Instagram so its safe to say that the value of Instagram right now would be higher than the one shown in the infograph.


Owner and editor of JaypeeOnline. Self-proclaimed geek. New media writer and consultant. WordPress advocate. Loves blogging, gadgets, video games and sports. You can follow him on Google+, Facebook or Twitter.

2 Comments

  1. Srivathsan G.K

    April 22, 2012 at 11:49 AM

    Great infographic. btw, been a satisfying customer of Backupify :)

    • JP Habaradas

      April 24, 2012 at 2:29 PM

      @Srivathsan – It sure is! Haven’t tried Backupify but have heard good things about it. :)

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