Got an email earlier today from Google regarding something new called Google Certified Ad Networks, a feature that enables advertisers from external Google-certified networks to compete with AdWords advertisers for ad space on Adsense publisher sites. This is good news for Adsense publishers like me because this new feature will help me generate the most profit for every ad that appears on my blog, whether it comes from an AdWords advertiser or from the Google Certified Ad network.
Here’s a demo video explaining the concept behind Google Certified Ad Networks:
For those who aren’t familiar with ad networks, these are companies who partner with advertisers/publishers to buy and sell ads on other people’s sites. The ads that come from these networks will compete with Google ads for the right to be displayed on a publisher’s site. The ad that generates the highest revenue for publishers will be displayed.
Ad networks have to adhere to Google standards for user privacy, ad quality and speed before they can be admitted into the program. As a publisher, you have full control as to which network can show ads on your site. Publishers can also choose to opt out from receiving ads from a specific network or from all networks if you choose to have only ads from AdWords.
The Google Certified Ad Network feature is initially available only to publishers in North America and Europe but I’m quite sure Google will eventually make it available to other parts of the world in the near future.
For other Adsense publishers like me, what do you think about this new feature? What do you think are the advantages or disadvantages of having this new feature? Please share your thoughts.
[image by lainians7]
