JaypeeOnline

Fight the Fake Logo

What is a brand? How important is it for marketing strategy? The American Marketing Association defines brand as a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers. The legal term for brand is trademark. A brand may identify one item, a [...]

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Weekend Roundup #62

Hello everyone! This past weekend was a very busy one for me especially yesterday, Saturday. Friday was mostly spent doing some errands, buying groceries and stuff and preparing for the next day’s activities/programs. Saturday, we had some church-related children’s programs/activities and meetings that required us to be in church early and also made us stay [...]

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