CRM Reselling Press Release

4 Comments December 16, 2007 575 Views

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AIMPromote, the leader in on-demand lead management and CRM solutions has just added a new feature to their CRM software. For further details please read their latest press release.

Press Release:

Traverse City, MI October 19th 2007 — AIMpromote, provider of lead management and customer relationship management software, has launched a significant upgrade to their CRM offering. The newly added white-label CRM software feature enhances the value that lead aggregators can offer to their lead purchasing customers. The enhanced reselling functionality provides an intuitive interface to completely manage the selling of a privately labeled CRM as their own.

Lead aggregators operate in the highly competitive B2B space, and need ways to add value to their offerings. Michael Myles, President and CEO of AIMpromote said “The significant added value provided by the AIMpromote white-label customer relationship software gives lead aggregators a way to differentiate themselves in what has become a highly commoditized market.” He went on to say that “this product also provides an easy way to leverage existing client bases to more rapidly increase sales.”

The close tie-in between the selling of leads and the powerful sales management functionality of the AIMpromote customer relationship software enables the end-users of the system to easily purchase leads that are then available to be worked directly in the system. There is no importing necessary. Billing is also consolidated, providing an easy way for the end-user to manage their funds and billing profile. The system has been designed from the ground-up to offer high levels of customizability and advanced functionality for everyone involved, while requiring little investment in time.

The CRM reselling and lead sales functions functionality includes the ability for lead aggregators and CRM software resellers to completely customize pricing, including setup fees, discounts, and free trials. This flexibility empowers the resellers of the system to enhance their profit margins as they see fit. The CRM reselling system allows lead aggregators and consultants the ability to brand their system with their own logo and contact information. Integrated Authorize.Net payment processing gives an interface to take credit cards automatically, and have the funds deposited directly into their bank accounts. The advanced accounting and reporting pages in the AIMpromote system give a top-down view of the business as a whole, as well as for each individual account.

The tiered approach that AIMpromote has taken to the reselling of their powerful customer relationship management software gives even the end-user clients the ability to also resell the system. The billing and accounting system automatically takes care of everything for them, even automatically setting up accounts. “The ease of use and flexibility of the AIMpromote CRM for those providing business-to-business consultation services and those selling leads has created an opportunity to significantly improve the bottom line, with very little time or expense,” said Matt Wolfe, Vice President of Operations for AIMpromote. Wolfe added, “The service and functionality of the system is unique in that customers are supported through an integrated support ticket system by their parent account. The end-users of the system will never know that the service they are using is being resold, or that the company from which they are licensing the software are not the actual manufacturers of the software. To them, it won’t be AIMpromote at all, it will be ‘ABC Software Company CRM’, or whatever name the company reselling the software chooses.”