Glipho: The Glue Between Blogging, Content Curation, and Social MediaBy Holly Jahangiri on August 13, 2013 @hollyjahangiri
Who needs another blogging platform?
In truth, I’ve neglected my blogs badly over the past year or two. Everyone I know is hanging out on Facebook, Google+, Pinterest, or Twitter, and the running wall graffiti, eye candy, and conversation appeals to our shared need for instant gratification. Social media exerts its pull on most bloggers, and we are, too often, reduced to the role of content curators and commentators. But in the same way that a steady diet of junk food fails to nourish the body, a steady stream of links and likes fails to satisfy a blogger’s larger sense of purpose. It also fails to satisfy an audience who comes, time and time again, to read a particular blogger’s take on things. And when the blog lays dormant too long, that audience slowly, sadly drifts away – with nary a whimper. At that point, ironically, we must turn back to social media – to throw that soap box on the virtual street corner, climb up onto it, and hawk our wares. Some say “Marketing is king!” I used to argue that it was content that was king. But really, it’s the reader who is king, and without whom none of this would be worth discussing; it’s a symbiotic relationship between blogging, content curation, social media, and readership that keeps the web vibrant and alive.
It can be tough to create a coherent structure around all this – to tie our blogs, our little bits and bytes, our circles, friends, and flaming hoops together and make sense of it all. That’s what I’ve been craving – sort of a dashboard for my own little corner of the Internet. And that is what I may have found in Glipho.com, earlier this week.
A Blogging Platform
Whether you’re new to blogging and wondering how to get started, or are already an experienced blogger juggling several different blogs on multiple platforms, Glipho.com has appeal as place to blog.
For the novice, it’s a free and complete blogging platform. The Desk offers a rich-text editor, and even the experienced blogger will appreciate how easy and intuitive it is to pull in your own images from Glipho, Instagram, Flickr, or Picasa, or to search for and embed videos from YouTube.
For the veteran blogger, it’s very easy to import your posts from WordPress, Blogger, and Tumbler in order to share them with a wider and different audience. There are no templates or widgets or whatchamacallits to fiddle with – nothing to distract you from the business of creating and sharing good stuff, very simply.
Great for Content Curation, Too
Glipho is rich with great content, much of it thoughtful, analytical, and personal. It’s interesting to read. The spammers and sploggers haven’t discovered it yet, or are being actively shut down by a very friendly but passionate Team Glipho. Share others’ Gliphs, or share great content from outside Glipho.com with a Gliph of your own. Make sure to write a brief post – 150 words, minimum – to explain why you think it’s worth sharing. People are more likely to follow that than a link buried in a post.
Then share your page.
Fits Nicely with Your Social Media Plan
Your profile on Glipho.com is easily connected to all the major social media channels: Twitter, Facebook, Pinterest, Tumblr, Flickr, Google+, Picasa, LinkeIN, and Instagram. It plays nice with the other kids on the playground, letting you share great content with all your friends from one easy spot.
Tag your Gliphs with your hashtags and topics; each tag can then be Followed (subscribed to) by other Glipho members.
Bringing Sociable Back
Comment on other Gliphs and Follow other writers – they’ll soon do the same for you, and your audience will grow. The site has a nice mix of members from around the world, and it’s a friendly place.
Notice that in the sidebar, you can catch a glimpse of each writer on their other social media sites – get a glimpse of their Twitter stream, see some of their Pins on Pinterest, and connect with them on the networks they share. None of this “Follow me and I’ll follow you back,” stuff – readers will find plenty of motivation to follow if they’re interested in what you write and share, and it’s exceedingly easy to click those buttons.
Glipho as Glue
By not trying to compete head to head with the big social media sites, Glipho immediately won me over – it just integrates things in a nice, simple space that helps me to remember all those other sites are there and gives me convenient links when I want to hop over to one of them. If I just want to write a quick, simple post, I can do it on the spot. If I want to promote a post from one of my other blogs, I can share it on Glipho to gain it a wider audience. I can share photos and video easily, and I can meet new, interesting people – many of them talented writers who blog about a huge variety of things – for the love of writing and sharing their thoughts and ideas.
Ready to yell, “Cannonball!” and dive in with both feet? Glipho.com is completely free. Come find Holly Jahangiri on Glipho – and say hello.
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